The Internet is a key tool for finding and sharing information. If you are a marketer during this process, you are probably thinking about ways to manage both Naver SEO and Google SEO.
In this environment, search engine optimization (SEO) plays an important role for both individuals and businesses.
Additionally, Naver and Google are the most widely used search engines in Korea. However, these two platforms require different SEO strategies.
This article explains why Korea should pay more attention to Google SEO.
This will give readers new perspectives that can help them expand their business or personal brand.
Search engine usage in Korea
Internet usage patterns in Korea are unique. Naver is the most used search engine in Korea and provides various types of information, including websites, news, and blogs.
However, Google is also increasingly used in Korea.
Google is especially widely used among English-speaking users and companies targeting international markets.
These trends have significant implications for business and marketing strategies in Korea.
Differences between Naver and Google SEO techniques and algorithms
Naver uses an algorithm tailored to Korean content. This allows us to effectively provide Korean users with the information they are looking for.
Additionally, because Naver itself is a portal site that provides a variety of services, user-generated content and blog posts are of high value.
On the other hand, Google is a global search engine that supports many languages.
Therefore, Google's algorithms are better at handling international content and multiple languages.
Google places great emphasis on the technical SEO optimization of a website and considers backlinks and website authority important.
The most important elements of each platform
User-generated content and blog posts play an important role in Naver SEO.
This is emphasized by internal services such as Naver's news service and blog platform.
Therefore, you need to make good use of these factors to get a high ranking on Naver.
However, technical SEO optimization and backlinks of your website are important to Google.
Google's algorithm evaluates technical factors such as a website's loading speed, mobile optimization, and SSL security.
Additionally, links (backlinks) from other sites to your website prove the authority of your website and help improve your Google search rankings.
Features of Naver SEO
Naver SEO is tailored to the characteristics of the platform and its user base centered on the Korean language.
Naver is the most used portal site in Korea and provides various services such as news, blogs, intellectuals, and cafes in addition to search services.
These characteristics have a great influence on determining Naver SEO strategy.
The importance of user-generated content
One of the most important elements in Naver SEO is user-generated content.
The content created by users on platforms such as Naver Blog and Naver Cafe has a significant impact on search results.
This is because Naver emphasizes user participation and encourages users to participate directly and create communities where they share information.
The role of Naver blog and cafes
Naver blogs and cafes account for a large portion of Naver search results. This is because Naver acts as a portal site centered on its own services.
Therefore, posting content and actively participating in blogs or cafes is important to increase your Naver search ranking.
Korean content optimization
Naver's search algorithm is specialized for Korean content.
Therefore, selecting Korean keywords, understanding the structure and grammar of Korean content, and the search behavior patterns of Korean users are essential for SEO success.
This knowledge will help you write content, select keywords, and rank higher in Naver search results.
Features of Google SEO
Google SEO focuses on technical elements of your website and backlinks. This is because Google's algorithm evaluates a website's structure, quality of content, and citations from other sites.
Importance of Technical SEO
One of the most important parts of Google SEO is technical SEO. This includes technical elements of the website, such as website loading speed, mobile optimization, SSL certification, metadata, etc.
Google's algorithm considers these factors to determine the ranking of a website. Therefore, your website must be user-friendly and technically well-organized to rank high in Google search results.
The role of backlinks
Backlinks are links from other websites to your website. In Google SEO, backlinks are an important factor in proving the authority and trustworthiness of a website.
The more links there are to your website from other high-quality websites, the higher Google will rate your website.
This is one of the ways Google's algorithm determines the authority of a website.
Content optimization for multiple languages and regions
Google is the most widely used search engine in the world and supports many languages. Therefore, Google SEO requires content optimization for various languages and regions.
This includes search term selection, content structure, and user experience optimization for different languages and cultural backgrounds.
This approach is especially important for companies that target users around the world and want to grow in diverse markets.
Why you should focus on Google SEO in Korea
Although it is important to focus on Naver SEO in Korea, there are many reasons to pay more attention to Google SEO.
Access to global markets
Google is the most widely used search engine in the world. Therefore, investing in Google SEO means expanding your reach into overseas markets.
This is especially important if your business is growing internationally and wants to offer its products or services to users across different languages and cultures.
Google's technological advantage
Google is a world leader in search engine technology. Their algorithms are constantly evolving, providing users with the most relevant results.
Google's technological edge improves user experience, which helps websites rank higher in Google search results.
Various digital marketing opportunities
In addition to the search engine, Google provides a variety of digital marketing tools, including an advertising platform (Google Ads), analysis tools (Google Analytics), and business profiles (Google My Business).
These tools help businesses better understand their customers, develop effective advertising strategies, and track business performance.
Google's Influence Increases
The use of Google is also increasing in Korea. Google's usage is growing, especially among younger generations and tech-friendly users.
Additionally, Google is widely used among English-speaking users and companies targeting Korea overseas. These trends have significant implications for business and marketing strategies in Korea.
Google SEO Improvement Case: Saramin
One example of effective Google SEO improvement is Saramin, a large Korean recruiting platform. Saramin initially focused on registering the site with Google Search Console and identifying and fixing crawl errors.
This simple task alone increased organic traffic by 15%. This helped Saramin realize that investing more in SEO could lead to greater success.
Saramin's marketing team and website owners then began following SEO and Search Console guidelines more closely and implementing more changes.
Their goal was to change their site so that Google Search could better understand their site.
metaThe first task was to remove tags that were cluttered with unnecessary and unhelpful keywords .
They removed duplicate content and used normalized URLs. Alongside this, we explored the search gallery and applied any applicable structured data, starting with JobPosting, Breadcrumb, and Estimated salary.
Additionally, they used various Google tools to help improve the site. “Errors with our structured data are resolved by checking the URL in our structured data testing tool.
Other tools like Mobile Friendly Test, AMP Test, and PageSpeed Insight give us important insights for improvements and help us deliver a better experience to our users,” said Tae Sung Moon, SEO Manager at Saramin. .
As a result of these efforts, over the course of a few months Saramin saw errors in Search Console's Coverage graph gradually turning red to valid green, and she knew she was on the right track.
As the gradual change reached its breaking point, traffic began to increase more rapidly.
The 2019 recruiting season saw traffic double compared to the previous year. Moreover, we found that with the increase in traffic, the quality of the traffic also improved.
Organic traffic from Google Search increased new sign-ups by 93% and conversion rates increased by 9% compared to the previous year.
Summary of ways to improve Google SEO
keyword research
The first step to an effective SEO strategy is keyword research. Keywords are words or phrases that users type into search engines.
This helps us understand what information our users are looking for and how we can provide answers.
Using a keyword research tool can help you find the most relevant keywords and incorporate them into your website's content.
Provide high-quality content
Providing high-quality content is important for improving user experience and ranking high on search engine results pages (SERPs).
Your content should answer a user's question, solve a problem, or provide interesting information.
Additionally, the content must be well-organized, easy to understand, and error-free.
Website Optimization
Optimizing your website’s performance and user experience is important for improving SEO.
This includes making your website load quickly, making it mobile-friendly, and structuring your site so that users can easily find the information they are looking for.
link building
Backlinks from external websites to your website are an important factor in how Google determines the trustworthiness and authority of your website.
You can do this by writing guest posts on other sites, sharing content on social media, or collaborating with influencers.
